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Create a segment on AWeber

If you want to send an email to a select group of subscribers, you want to search your subscribers, and create a segment.

You can search by tag, or any other field you’ve created. You can combine search attributes. However, one limitation is you can only search by AND, as it has this tag for having gone through my course AND does not have this other tag for having become a customer.

You can’t search by say, has this tag for this course OR this tag for this other course, AND does not have this other customer tag.

ActiveCampaign has richer segmentation options

With ActiveCampaign you can build incredibly sophisticated templates.

Limited segmentation options was one big reason I switched from MailChimp to ActiveCampaign . With ActiveCampaign , you can build extremely complex segments, with multiple ANDs and ORs.

AWeber’s Sign Up forms

Next up, creating a sign up form for new subscribers. AWeber has templates for this. Again, I think they’re pretty dated. You can add an image and change colors. I sign up through one of these forms, I’ll get a confirmation email. AWeber has double opt-in by default, but you can turn it off.

AWeber Thank You Pages

I can customize AWeber’s “thank you” page with just a logo.I can also add a so-called “Smart” Video thank you page, which is just a video embedded that shows subscribers how to confirm their email. It’s in Flash, so I couldn’t even see it in the Chrome browser I normally use. Very dated. Or, you can simply add a custom page by entering a URL.

Global Text Snippets on AWeber will save you a ton of time

AWeber has one very cool feature: Global text snippets. You can make little variables that you can use throughout all of your emails. If you have a coupon code that you want to change out periodically, you can change it here once, and it will change across all emails where you’re using that variable. This will save you a ton of time.

ActiveCampaign has a similar feature called “message variables,” which I use frequently, and which would be a good reason to not switch to ConvertKit. It makes it so that I can run something like a webinar sequence, and simply change out variables for dates and times and coupon codes.

AWeber has tons of integrations

One of the best things about AWeber is that they’re so popular, and have been around for twenty years. They integrate with just about any service you might use.

When you’re deciding on an email marketing platform, be sure to check just how well a given platform integrates with other services you count on.

AWeber’s WebinarJam integration is limited

AWeber integration with WebinarJam

An integration I count on is WebinarJam . I can see that WebinarJam’s integration with AWeber is pretty limited. It’s some code I can use to make a sign-up form.

Goizueta students are invited to apply to pitch their startup concept. Goizueta Professors will provide feedback and recommendations, to help turn it into reality. Pitches take place at Goizueta, generally every week, with dinner provided, in an informal but dynamic setting. The best eight concept pitches each semester, receive a chance to obtain a spot at the Atlanta Tech Village (ATV) incubator (6 months of free rent) to start their business, free consulting services from the Professors, free workshops, and a meeting with an attorney.
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RAISE stands for Retention and Advanced Investment for the Southeast at Emory. The Forum is creating local funding for in-revenue companies that need an investment round between $1MM and $5MM. We have averaged over 25% of our companies getting investment.
RAISE is an industry agnostic forum. We've accepted startups in industries ranging from Manufacturing to Software to Security solutions.
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Goizueta is committed to ongoing efforts to promote and sustain health innovation initiatives to address African public health needs, through efficient use of local knowledge, assembly of research networks, and building of capacity to support development.
To help reduce morbidity and mortality in Africa through affordable and accessible healthcare, Emory University, in 2015, developed a Program for Advancing Healthcare Innovation in Africa (AHIA). Emory partners with ANDI (the African Network for Drug and Diagnosis Innovation) and WIPO (World Intellectual Property Organization).
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. We are looking for scientists with short-term or medium-term innovations that are feasible and fundable. The innovations must address a current healthcare need affecting the African continent. The deadline for applications is April 25, 2018.

April 5-6, 2018

This annual entrepreneurial Summit has notable keynote speakers, workshops, panels and a pitch competition (with cash prizes).

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This new program, funded by a grant from the Goizueta Creativity and Innovation Initiative, is offered in spring '18 to help early stage founders. It is open to all Emory.
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Emory is creating tomorrow's entrepreneurs by giving them access to both brains and backing.

Entrepreneurship Faculty

Entrepreneurship is a cross-functional focus at Goizueta featuring faculty -- and their research -- that span industry, research areas and interest.

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What Happens When Data Scientists and Designers Work Together
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Executive Summary

Instead of walling off your data scientists to crunch numbers all day, integratethem with your design team. A human-centered approach to data science is essential for developing smart new products that consumers can actually use. Instead of a version of data science that is narrowly focused on researching new statistical models or building better data visualizations, a design-thinking approach recognizes data scientists as creative problem solvers. We’re not suggesting that the disciplines of data science and design merge, but rather that if practitioners work together and learn each other’s art they will produce better outcomes. Many of the techniques used in design thinking approaches — such as user research, analogous inspiration, sketching and prototyping — also work well with data-driven products, services, and experiences.

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Rise Science came to IDEO with a challenge. The young startup had built a robust data platform for college and professional athletes to track their sleep and adjust their behavior so that they played at peak performance. But for the players, the experience was challenging. Rise expected athletes to look at data-driven charts and graphs to determine what decisions to make next, but players struggled to find those insights. Rise was convinced they just needed easier-to-read charts and graphs.

As IDEO designers and Rise’s data scientists spent time with players and coaches, they discovered that Rise didn’t have a data visualization problem, they had a user experience problem. Charts and graphs were far less important than knowing when to go to bed each night and when to wake up the next morning. Within a few weeks, the charts and graphs moved into the background of their app and an alarm clock and a chat tool took center stage.

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